ILOT — les prompts.

Tous les prompts de la campagne, dans l'ordre du dossier. Chacun existe en deux versions : celui de ILOT, et le template générique à remplir avec ton produit. Le bouton Copier met le prompt dans le presse-papier.

Sommaire
  1. L'identité ILOT.
  2. ILOT — Figue & Cèdre
  3. Salon au crépuscule
  4. La flamme doublée
  5. Le bord de la baignoire
  6. Fenêtre sur mer
  7. Soulever le laiton
  8. L'étagère du concept store
  9. La cire figée
  10. Vue de dessus
  11. Hyper motion
  12. Spot TV
  13. D'abord l'image fixe
  14. Puis on l'anime

L'identité ILOT.

La planche de marque se génère d'un coup, avec quatre visuels déjà produits en référence : le modèle ne redessine rien, il compose. Logo, palette, typo et imagerie sortent sur une seule page — c'est la pièce qui fait passer une série d'images pour une marque.
Le prompt — ILOT
Design a single BRAND IDENTITY BOARD for the fictional brand ILOT, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.

USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.

LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark ILOT very large, set in a fine geometric sans for the wordmark and the same sans small for captions
· under it, the descriptor FIGUE & CÈDRE in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: SEA GREEN #A8BDB4, SMOKE #6B6E70, CREAM #EFE8DA, BRASS #B08D57, INK #23262A
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY

MOOD — calm, coastal, quiet luxury. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Le template générique — remplace par TON produit
Design a single BRAND IDENTITY BOARD for the fictional brand [BRAND NAME], presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.

USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.

LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark [BRAND NAME] very large, set in [TYPEFACE FOR THE WORDMARK] for the wordmark and [TYPEFACE FOR THE CAPTIONS] for captions
· under it, the descriptor [PRODUCT DESCRIPTOR] in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: [COLOUR 1 #HEX], [COLOUR 2 #HEX], [COLOUR 3 #HEX], [COLOUR 4 #HEX], [COLOUR 5 #HEX]
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY

MOOD — [THREE ADJECTIVES THAT DEFINE THE BRAND]. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.

ILOT — Figue & Cèdre

Point de départ de toute la campagne : le produit, généré seul sur fond neutre. Trois matières qui réagissent chacune différemment à la lumière — verre fumé, cire mate, laiton brossé — d'où la softbox placée derrière le verre et non devant. Et la mèche est taillée, éteinte : la référence reste neutre pour que la flamme devienne un choix plan par plan.
Le prompt — ILOT
Ultra high-end commercial packshot of a scented candle in a glass vessel, standing upright and centred, on a seamless pale sea-green backdrop with a soft graduated falloff. The vessel is a heavy tumbler of smoked grey glass with a thick base, filled with pale cream wax, the wick freshly trimmed and unlit. A rectangular label in soft matte white wraps the front, reading ÎLOT in a fine geometric sans with FIGUE & CÈDRE letter-spaced small beneath and 220 g in tiny caps at the bottom. A brushed brass lid rests beside the vessel. Studio lighting: one large softbox from the upper right passing through the smoked glass, a tight rim light on the left edge, a soft reflection under the base. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Le template générique — remplace par TON produit
Ultra high-end commercial packshot of a [PRODUCT TYPE] in [ITS CONTAINER], standing upright and centred, on a seamless [BACKGROUND COLOUR] backdrop with a soft graduated falloff. The [CONTAINER] is [ITS MATERIAL + ITS FINISH] with [A STRUCTURAL DETAIL], filled with [THE CONTENT + ITS COLOUR], [THE FUNCTIONAL DETAIL, IN ITS RESTING STATE]. A [LABEL SHAPE] label in [LABEL MATERIAL] wraps the front, reading [BRAND NAME] in [TYPEFACE] with [THE SCENT OR VARIANT NAME] letter-spaced small beneath and [THE WEIGHT OR VOLUME] in tiny caps at the bottom. [THE SECONDARY PIECE] rests beside it. Studio lighting: one large softbox from the upper [DIRECTION] passing through [THE TRANSLUCENT MATERIAL], a tight rim light on the [DIRECTION] edge, a soft reflection under the base. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.

Salon au crépuscule

Le plan qui pose le monde de la marque. La flamme est l'élément le plus lumineux du cadre, tout le reste tombe dans l'ombre. On ne photographie pas une bougie, on photographie la lumière qu'elle fabrique.
Le prompt — ILOT
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a warm living room at dusk: the candle lit on a travertine side table, a linen sofa edge and an open book beside it, the flame the brightest thing in frame. Deep warm shadow, cinematic.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a warm [LIVING SPACE] at dusk: the [PRODUCT] lit on a [SURFACE MATERIAL] side table, [FURNITURE EDGE] and [EVERYDAY OBJECT] beside it, the [LIGHT THE PRODUCT MAKES] the brightest thing in frame. Deep warm shadow, cinematic.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [THE HDR BLEND THAT KEEPS YOUR BRIGHTEST ELEMENT FROM CLIPPING], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [MATERIAL 1] and [MATERIAL 2] detail.

La flamme doublée

La flamme se reflète dans le verre fumé : il y en a deux à l'image. Un accident optique qu'on assume et qu'on répète — c'est comme ça qu'un détail technique devient une signature de marque.
Le prompt — ILOT
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro of the lit wick, the flame doubled in the smoked glass, molten wax pooling. 100mm macro, dark background, warm glow.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro of [THE ACTIVE PART OF THE PRODUCT], [THE REFLECTION OR DOUBLING THE MATERIAL CREATES], [WHAT THE HEAT OR USE DOES TO THE CONTENT]. 100mm macro, dark background, warm glow.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [THE HDR BLEND THAT KEEPS YOUR BRIGHTEST ELEMENT FROM CLIPPING], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [MATERIAL 1] and [MATERIAL 2] detail.

Le bord de la baignoire

Éteinte cette fois, vapeur, eucalyptus. Un deuxième usage, c'est un deuxième acheteur : une série qui ne montre qu'un seul moment ne vend qu'à ceux qui vivent déjà ce moment-là.
Le prompt — ILOT
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the unlit candle on a stone bath ledge beside a folded towel and a sprig of eucalyptus, steam drifting, soft daylight. Calm, spa, muted.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT], unused, on a [STONE OR TILE LEDGE] beside [SOFT OBJECT] and [A SPRIG OR NATURAL ELEMENT], [WHAT DRIFTS IN THE AIR], soft daylight. Calm, spa, muted.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [THE HDR BLEND THAT KEEPS YOUR BRIGHTEST ELEMENT FROM CLIPPING], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [MATERIAL 1] and [MATERIAL 2] detail.

Fenêtre sur mer

La mer floue derrière, un rideau qui se soulève. Le produit est presque secondaire : ce plan-là ne vend rien, il explique le nom et la palette — et sans lui, le vert d'eau de la marque n'a aucune raison d'exister.
Le prompt — ILOT
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the candle on a windowsill with the sea far behind and out of focus, sheer curtain lifting in the breeze. Airy, coastal, soft light.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [PRODUCT] on a windowsill with [THE LANDSCAPE THAT NAMES THE BRAND] far behind and out of focus, [A LIGHT FABRIC] lifting in the breeze. Airy, [THE BRAND'S WORLD], soft light.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [THE HDR BLEND THAT KEEPS YOUR BRIGHTEST ELEMENT FROM CLIPPING], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [MATERIAL 1] and [MATERIAL 2] detail.

Soulever le laiton

La main donne l'échelle, le filet de fumée donne le parfum. Une odeur ne se photographie pas : on photographie ce qui bouge à cause d'elle.
Le prompt — ILOT
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a close crop of a hand lifting the brushed brass lid off the vessel, a thin ribbon of scent-smoke rising. Soft side light, tactile.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a close crop of a hand [THE GESTURE THAT OPENS THE PRODUCT], [THE INVISIBLE PROPERTY MADE VISIBLE — smoke, steam, dust] rising. Soft side light, tactile.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [THE HDR BLEND THAT KEEPS YOUR BRIGHTEST ELEMENT FROM CLIPPING], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [MATERIAL 1] and [MATERIAL 2] detail.

L'étagère du concept store

Trois exemplaires alignés, une carte de prix, une lumière de boutique. Voir le produit en rayon lève une objection qu'aucun plan studio ne lèvera jamais : ça existe et ça se vend déjà.
Le prompt — ILOT
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — three candles on a pale oak shelf in a concept store, one pulled forward and lit, price card beside. Retail, warm, shallow depth.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — three [PRODUCTS] on a [SHELF MATERIAL] shelf in a [TYPE OF SHOP], one pulled forward and [IN USE], price card beside. Retail, warm, shallow depth.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [THE HDR BLEND THAT KEEPS YOUR BRIGHTEST ELEMENT FROM CLIPPING], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [MATERIAL 1] and [MATERIAL 2] detail.

La cire figée

Bulles d'air figées dans la cire, mèche taillée droit. Le plan qui dit « coulé à la main » sans l'écrire — et qui, sur un marché saturé, fait toute la différence entre 12 € et 45 €.
Le prompt — ILOT
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro of the pale cream wax surface, the trimmed wick standing, tiny air bubbles frozen in the set wax. Macro, soft raking light.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro of the [CONTENT] surface, [THE FUNCTIONAL DETAIL] standing, [THE TINY IMPERFECTION THAT PROVES IT IS HANDMADE] frozen in it. Macro, soft raking light.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [THE HDR BLEND THAT KEEPS YOUR BRIGHTEST ELEMENT FROM CLIPPING], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [MATERIAL 1] and [MATERIAL 2] detail.

Vue de dessus

Le plan de clôture : symétrie stricte, ombre dure. Les figues sèches et la branche de cèdre sont les deux notes du parfum posées à plat — la seule façon honnête de montrer une odeur.
Le prompt — ILOT
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a strict overhead flat lay on pale sea green: the candle dead centre seen from above with the lid beside it, surrounded by dried figs, a cedar sprig and a matchbook. Hard shadow, symmetry.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Le template générique — remplace par TON produit
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a strict overhead flat lay on [BACKGROUND COLOUR]: the [PRODUCT] dead centre seen from above with [THE SECONDARY PIECE] beside it, surrounded by [THE INGREDIENT THAT NAMES IT 1], [THE INGREDIENT THAT NAMES IT 2] and [THE OBJECT THAT ACTIVATES IT]. Hard shadow, symmetry.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [THE HDR BLEND THAT KEEPS YOUR BRIGHTEST ELEMENT FROM CLIPPING], 16-bit colour workflow, [RETOUCHING STYLE] retouching, ultra-high-resolution 4K product photography with razor-sharp [MATERIAL 1] and [MATERIAL 2] detail.

Hyper motion

Dix secondes, onze plans, aucune personne, aucun lieu. Le verre reste posé et c'est la caméra qui tourne autour ; seul le fond change à chaque coupe, toujours dans le vert d'eau et le laiton. C'est le format le plus rentable : pas de casting, pas de décor, et il tient sur n'importe quel objet de maison.
Le prompt — ILOT
SCENE CONTEXT
A 10-second vertical kinetic product spot for ILOT, a scented candle. No people, no location. A single sea-green and brass colour world, the candle standing with the camera orbiting it in every shot, roughly one second per shot, the backdrop changing on every cut inside the sea green and brass palette.

ACTIVE REFERENCES
@image1 - the ILOT candle. A scented candle in a heavy smoked grey glass tumbler filled with pale cream wax, a trimmed wick, a matte white label reading ILOT with FIGUE & CEDRE beneath and 220 g at the bottom, and a brushed brass lid. 100% matches the reference.

LOCATION MAP
Seamless studio colour fields only, no horizon line, a soft graded floor the vessel stands on from the first shot. Each shot uses one backdrop from the sea green and brass palette: smooth sea-green gradient, warm brass bokeh, crossing cream light bars, drifting scent smoke, or a deep charcoal field.

FIRST FRAME / BLOCKING
Frame opens in extreme macro on the trimmed wick and the set wax surface, a sea green glow behind it.

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.

CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the pale wax surface and its tiny frozen bubbles.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the candle on a sea green gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the wick catching and the flame blooming outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as the brass lid spins and hovers beside the vessel on brass bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the candle between crossing cream light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the smoked glass wall, the flame doubled inside it.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting scent smoke, the candle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the matte white ILOT label, every letter sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the candle, the brass lid filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The brass of the lid matches into a brass light bar, camera arcing at 30 km/h across a deep charcoal void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The candle settles into its final position on a dark slate reflective floor, camera pushing in steadily.

ACTION
The wick and wax fill frame. The camera orbits the vessel. The flame blooms. The brass lid spins and hovers. The flame doubles in the smoked glass. The label fills frame. The candle settles on dark slate.

PHYSICS
The vessel is heavy glass with a hard contact on stone. The flame settles after catching and reacts to air movement. Wax begins to pool. Brass reflects with a warm satin highlight.

LIGHTING
Hard specular key from camera-left at 4200K raking across the candle, a tight rim light on the right edge, warm brass practicals in the background. White balance fixed at 4200K. Atmospheric haze at 22%.

COLOR GRADE
60:30:10 - sea green dominant, smoke grey secondary, brass accent.

AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a match striking, a soft flame whoosh, a brass lid ringing, a low sub hit on the final landing.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The candle design stays identical to @image1 in every shot: smoked grey glass tumbler, pale cream wax, the matte white ILOT label with FIGUE & CEDRE and 220 g legible, and the brushed brass lid. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
Le template générique — remplace par TON produit
SCENE CONTEXT
A 10-second vertical kinetic product spot for [BRAND NAME], [WHAT THE PRODUCT IS IN FIVE WORDS]. No people, no location. A single [COLOUR 1] and [COLOUR 2] colour world, the [PRODUCT] standing with the camera orbiting it in every shot, roughly one second per shot, the backdrop changing on every cut inside the [COLOUR 1] and [COLOUR 2] palette.

ACTIVE REFERENCES
@image1 - the [BRAND NAME] [PRODUCT]. [FULL PRODUCT DESCRIPTION — materials, finishes, colours, and every word printed on it]. 100% matches the reference.

LOCATION MAP
Seamless studio colour fields only, no horizon line, a soft graded floor the [PRODUCT] stands on from the first shot. Each shot uses one backdrop from the [COLOUR 1] and [COLOUR 2] palette: smooth [COLOUR 1] gradient, [COLOUR 2] bokeh, crossing [ACCENT COLOUR] light bars, drifting [THE PARTICLE OR HAZE THAT SUITS YOUR PRODUCT], or a deep [DARK COLOUR] field.

FIRST FRAME / BLOCKING
Frame opens in extreme macro on [THE MOST TEXTURED DETAIL OF THE PRODUCT], a [ACCENT COLOUR] glow behind it.

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.

CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across [THE SIGNATURE TEXTURE OF THE PRODUCT].
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the [PRODUCT] on a deep [COLOUR 1] gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, [WHAT BURSTS OR SPRAYS OUTWARD OFF THE PRODUCT] past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as [THE LIQUID OR PART THAT CAN WRAP AROUND IT] coils around the [PRODUCT] on [COLOUR 2] bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the [PRODUCT] between crossing [ACCENT COLOUR] light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on [THE MOST SPECULAR OR TRANSLUCENT SURFACE], [WHAT THE LIGHT DOES TO IT].
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting [THE PARTICLE OR HAZE THAT SUITS YOUR PRODUCT], the [PRODUCT] flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, [THE ONE PHYSICAL EVENT OR DETAIL ONLY THIS PRODUCT HAS].
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the [PRODUCT], [THE ELEMENT THAT FILLS FRAME] filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The [ACCENT COLOUR] of [WHERE THAT COLOUR COMES FROM ON THE PRODUCT] matches into a [ACCENT COLOUR] light bar, camera arcing at 30 km/h across a deep [DARK COLOUR] void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The [PRODUCT] settles into its final position on a [REFLECTIVE FLOOR MATERIAL] reflective floor, camera pushing in steadily.

ACTION
[THE SEVEN OR EIGHT EVENTS ABOVE RESTATED IN ONE SHORT SENTENCE EACH, IN THE SAME ORDER].

PHYSICS
The [PRODUCT] is roughly [ITS REAL WEIGHT]. [THE ONE MECHANICAL BEHAVIOUR THAT MUST BE TRUE — how it breaks, pours, compresses or springs back]. [HOW ITS MAIN MATERIAL BEHAVES WITH LIGHT AND WITH WATER]. [HOW IT LANDS].

LIGHTING
Hard specular key from camera-left at [COLOUR TEMPERATURE]K raking across the [PRODUCT], a tight rim light on the right edge, [ACCENT COLOUR] practicals in the background. White balance fixed at [COLOUR TEMPERATURE]K. Atmospheric haze at [PERCENTAGE]%.

COLOR GRADE
60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent.

AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, [THE THREE OR FOUR PHYSICAL SOUNDS THE PRODUCT ITSELF MAKES], a low sub hit on the final landing.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The [PRODUCT] design stays identical to @image1 in every shot: [THE FULL LIST OF WHAT MUST NOT CHANGE, INCLUDING EVERY WORD PRINTED ON IT], every character sharp and legible. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.

Spot TV

L'inverse exact de l'hyper motion : caméra posée sur dolly et grue, jamais à l'épaule, quatre temps de deux secondes et demie. Un lieu, une personne, une progression — la pluie sur la vitre, l'allumette, le canapé, la flamme qui tient. C'est ce qu'on vend le plus cher parce que ça ressemble à une vraie pub.
Le prompt — ILOT
SCENE CONTEXT
A 10-second vertical commercial spot for ILOT, a scented candle. A winter evening in a calm apartment as someone settles in. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.

ACTIVE REFERENCES
@image1 - the ILOT candle. A scented candle in a heavy smoked grey glass tumbler filled with pale cream wax, a trimmed wick, a matte white label reading ILOT with FIGUE & CEDRE beneath and 220 g at the bottom, and a brushed brass lid. 100% matches the reference.

LOCATION MAP
A calm living room: a low travertine table, a linen sofa, a stack of books, a tall dark window with rain on it, one floor lamp. The set contains only what is listed here.

FIRST FRAME / BLOCKING
Frame opens on the dark window with rain running down it, the room warm behind.

FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.

CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent from the rainy window into the room at 2 km/h, the lamp pooling light on the travertine.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow push-in as a man in his thirties lifts the brass lid off and lights the wick with a long match.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly as he settles onto the linen sofa with a book, the lit candle in the foreground, the flame the brightest thing in frame.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back through the room, the flame steady on the table, the label legible, rain still on the window.

ACTION
Rain runs down a dark window. A man lifts the brass lid and lights the wick. He settles onto the sofa with a book. The flame holds steady on the table.

PERFORMANCE
He moves slowly and without purpose, the way someone moves at the end of a day. Nobody performs for the lens.

PHYSICS
The glass is heavy with a hard contact on stone. The flame settles after lighting and reacts to air movement. Wax begins to pool around the wick. Rain runs down glass under gravity.

LIGHTING
One floor lamp at 2700K from camera-left, the candle flame as a second warm source, cold blue from the rainy window. Atmospheric haze at 12%.

COLOR GRADE
60:30:10 - warm cream dominant, smoke grey secondary, brass accent.

AUDIO
Diegetic only: rain on glass, a match striking, a page turning, deep quiet room tone. No dialogue, no subtitles.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The candle design stays identical to @image1 in every shot: smoked grey glass tumbler, pale cream wax, the matte white ILOT label with FIGUE & CEDRE and 220 g legible, and the brushed brass lid. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the candle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Le template générique — remplace par TON produit
SCENE CONTEXT
A 10-second vertical commercial spot for [BRAND NAME], [WHAT THE PRODUCT IS IN FIVE WORDS]. [TIME OF DAY] in [THE PLACE] as [WHO IS THERE AND WHAT THEY ARE DOING]. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.

ACTIVE REFERENCES
@image1 - the [BRAND NAME] [PRODUCT]. [FULL PRODUCT DESCRIPTION — materials, finishes, colours, and every word printed on it]. 100% matches the reference.

LOCATION MAP
[THE SET, LISTED ONCE: the surface the product sits on, the furniture, the light sources, what is visible through the window or the door]. The set contains only what is listed here.

FIRST FRAME / BLOCKING
Frame opens on [THE FIRST THING THE VIEWER SEES, BEFORE THE PRODUCT].

FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.

CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. [THE OPENING MOVE AND ITS SPEED IN KM/H, AND WHAT IT TRAVELS PAST BEFORE REACHING THE PRODUCT].
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. [THE MOVE] as [WHO THEY ARE, AGE INCLUDED] [THE SINGLE GESTURE THEY MAKE WITH THE PRODUCT].
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. [THE MOVE] as [THE WIDER HUMAN MOMENT AROUND THE PRODUCT].
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back, [WHERE THE FRAME LANDS, WITH THE WORDMARK LEGIBLE].

ACTION
[WHAT HAPPENS, ONE SHORT SENTENCE PER BEAT, IN ORDER].

PERFORMANCE
[HOW THEY MOVE — the one habit that shows they do this every day]. Nobody performs for the lens.

PHYSICS
The [PRODUCT] is roughly [ITS REAL WEIGHT]. [THE TWO OR THREE MATERIAL BEHAVIOURS THAT MUST BE TRUE]. [WHAT ELSE IN THE SCENE MOVES WHEN THEY MOVE].

LIGHTING
[THE MAIN SOURCE, ITS POSITION AND ITS COLOUR TEMPERATURE IN K], [HOW FAST IT FALLS OFF], [THE COLD OR WARM SPILL THAT BALANCES IT]. Atmospheric haze at [PERCENTAGE]%.

COLOR GRADE
60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent.

AUDIO
Diegetic only: [THE FOUR SOUNDS THE SCENE ITSELF MAKES, INCLUDING THE ONE THE PRODUCT MAKES]. No dialogue, no subtitles.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The [PRODUCT] design stays identical to @image1 in every shot: [THE FULL LIST OF WHAT MUST NOT CHANGE, INCLUDING EVERY WORD PRINTED ON IT], all text legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the [PRODUCT] is never shown isolated on a studio backdrop and never appears without a person in the scene.

D'abord l'image fixe

On ne génère jamais une vidéo UGC d'un coup. On fabrique d'abord cette image fixe, on la valide, et seulement ensuite on l'anime. Rater le fixe coûte 0,20 $, rater la vidéo sept fois plus.

Tout le prompt travaille à tuer le beau : pas de flou d'arrière-plan, pas d'étalonnage, pas de lumière de studio, du bruit de capteur, un cadrage raté, de la peau non retouchée. C'est exactement l'inverse des huit visuels précédents — et c'est pour ça qu'il est écrit en prose et pas en JSON.
Le prompt — ILOT
Use the attached image as the exact product reference.

THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.

A man in his thirties, dark curly hair, stubble, wearing a soft grey sweatshirt. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.

SETTING — his living room at night, a low sofa and a dark window behind him. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.

FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.

IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.

SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.

THE PRODUCT — they hold the candle low near the collarbone in one hand, unlit. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.

The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Le template générique — remplace par TON produit
Use the attached image as the exact product reference.

THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.

[THE PERSON: age, hair, plain unbranded clothing with no logo and no text of any kind]. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.

SETTING — [A REAL PLACE WHERE THIS PRODUCT ACTUALLY LIVES], [THE TWO OR THREE ORDINARY THINGS VISIBLE BESIDE THEM]. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.

FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.

IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.

SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.

THE PRODUCT — [THE ONE THING THEY DO WITH IT USING THEIR SINGLE FREE HAND — the other hand is holding the phone]. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.

The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.

Puis on l'anime

L'image validée devient la première frame de la vidéo. Le téléphone reste dans une main, bras tendu : il ne reste qu'une seule main libre, donc un seul geste possible par temps — soulever le couvercle et respirer, qui est la seule façon de filmer une odeur. Deux répliques, une au début, une à la fin, et rien entre les deux.
Le prompt — ILOT
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.

They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "My flat smelled like nothing for three years."
Line 2, at the very end: "Now people ask about it the second they walk in."
Between the two lines they say NOTHING at all — silent, only acting.

Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the candle up close to the lens and turns it so the ILOT label faces the camera and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they lift the brass lid off the vessel and breathe in once, eyes closing.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.

Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.

The product stays exactly as in the frame in every beat: the smoked grey glass, the cream wax, the matte white ILOT label and the brass lid, sharp and unchanged, never distorted, never resized and never losing its text.

Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Le template générique — remplace par TON produit
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.

They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "[THE HABIT OR THE OBJECTION THE VIEWER ALREADY HAS IN MIND]"
Line 2, at the very end: "[WHAT CHANGED FOR THEM, IN THEIR OWN WORDS — never a slogan]"
Between the two lines they say NOTHING at all — silent, only acting.

Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the [PRODUCT] up close to the lens and [THE MOVEMENT THAT MAKES THE LABEL OR THE MATERIAL READABLE], then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: [THE ONE PROOF GESTURE — the thing only somebody who really owns it would do].
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.

Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.

The product stays exactly as in the frame in every beat: [THE LIST OF EVERY ELEMENT AND EVERY WORD THAT MUST NOT CHANGE], sharp and unchanged, never distorted, never resized and never losing its text.

Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.